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TRAK
Trak anything, anytime, anywhere.
I · What We Built

The smallest tracking
device ever built.

Small enough to disappear inside the objects that were never trackable before.

TRAKGPS · LTE-M · UWB14 MM10 MM1 MM THIN · SLIMMER THAN A SIM
SIZE
14 × 10 × 1 MM
COVERAGE
GPS · CELLULAR · FIND MY
PRECISION
UWB · UNDER 1 M
BATTERY
5 YEARS
II · Why We Built It

It happened
to our founder.

Saint-Tropez, Place des Lices. An RM 65-01 worth over €250,000, taken off his wrist in broad daylight.

It was never recovered.

Richard Mille RM 65-01 in rose gold
Richard Mille RM 65-01 · Saint-Tropez
€250,000
III · The Problem

This is how
they vanish.

$0B

of luxury goods stolen last year. Watches, jewellery and fine art, EU and US.

CCTV · 00:11 · 01 / 07

A nine-second distraction at the kerb.

Doorbell cam · 02 / 07

The oldest trick in the book, in broad daylight.

Hotel corridor · 03 / 07

Ninety minutes out. An open drawer, an empty box.

Phone footage · 04 / 07

Wrist to pavement to moped in under a minute.

CCTV · 00:21 · 05 / 07

A padlock is not protection when no one is watching.

Street cam · 06 / 07

A hand through the window, gone before the lights changed.

Forecourt CCTV · 07 / 07

Tank open, guard down. Off the wrist in seconds.

IV · The Solution

We made it small enough
to fit inside a watch.

Every other tracker is built to hang off a keyring. Ours disappears inside the object it protects.

TRACTIVE GPS, 71 × 29 × 17 mm
TRACTIVE GPS
71 × 29 × 17 mm
250×THE VOLUME
Battery dictates the size.
TILE SPORT, 41.5 × 41.5 × 6.5 mm
TILE SPORT
41.5 × 41.5 × 6.5 mm
80×THE VOLUME
Built for keys.
AIRTAG, Ø31.9 × 8 mm
AIRTAG
Ø31.9 × 8 mm
46×THE VOLUME
Attaches to the outside.
TRAK
14 × 10 × 1 mm
BASELINE
Fits inside the object.
V · The Software

One app. Everything you own.

Locate, alert, mark stolen. The same app for every object class.

Live map
Object
Reported stolen
Coming to theApp Store
Build submitted · in review
VI · Traction

Built, not pitched.

TBC
PRE-ORDERS
TBC
COMMITTED
TBC
FITTING PARTNER LOIS
TBC
WAITLIST
Already shipped
Device down to 14 × 10 × 1 mm
Storefront live, taking pre-orders
iOS app submitted to the App Store
Firmware running on silicon
Validated across eight luxury houses
Manufacturing RFQ out to factories
VII · Applications

One device.
Five categories.

Size gated all of these markets. We removed it once, for all of them.

Shadows on a Rolex
PRIMARY USE
Fine & vintage watches
$3B
LOST ANNUALLY
A gloved hand reaching for a handbag
ALSO
Designer bags
$80B
LUXURY LEATHER GOODS
A framed old master painting
ALSO
Fine art
$4B
ANNUAL ART CRIME
Gloved hands holding a diamond necklace
ALSO
Jewellery
$1.5B
STOLEN ANNUALLY
A pistol resting on a dark case
ALSO
Collectible firearms
200K+
STOLEN PER YEAR, US
VIII · The Opportunity

What one percent
of them is worth.

$0M
Revenue at 1% of reachable owners

300,000 devices at $149, plus TRAK Pro at $49 a month.

If we reach
1%$221M
3%$663M
5%$1.1B

Watches alone. Four more categories behind them, $21B addressable.

IX · Business Model

Sold once.
Paid every month.

The chip
$89
founders · $149 list
Certified fitting included.
TRAK Pro
$49
/ month
Live tracking, alerts, recovery.
Distribution
FITTING PARTNERS

Revenue share per chip.

DEALERS & AUCTION

Fitted at point of sale.

INSURERS

They already know this buyer.

X · The Ask
€1M
Seed · 24 months

From pre-orders to shipped product.

Equity10%
Post-money€10M
Next round20% discount
Use of funds
Hardware & qualification40%
Manufacturing & inventory25%
Channel & go to market20%
Team15%
2026

Founders allocation ships

2027

Volume manufacturing

2028

Jewelry, bag and art

2029

Firearms and registry

Milestones cleared
Hardware qualified · volume manufacturing · second object class
hello@trakwatches.com
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